

While dispensaries are limited in some of the marketing strategies other brick-and-mortar businesses might deploy, one thing that cannabis brands can take advantage of is event marketing throughout the year. It’s also true in Michigan’s many college towns, from Ann Arbor to Kalamazoo. That’s especially true in townships that embraced legal cannabis early on like Lansing, Ann Arbor, Ypsilanti and Flint. As competition heats up, more and more retailers are turning to dispensary marketing to reach new customers and solidify their brand recognition. Michigan boasts 260 recreational retail outlets and 410 medical cannabis provisioning centers as of 2021, with numbers continuing to climb as new Detroit cannabis businesses open their doors. It is illegal to drive a motor vehicle while under the influence of marijuana. The Michigan Regulation and Taxation of Marijuana Act states that cannabis products advertised to adult audiences must include a warning label that reads “For use by individuals 21 years of age or older only.

There are also clear guidelines set on not only where advertisers can display their campaigns, but what marketing collateral should include in order to stay compliant.
LUME PETOSKEY FREE
Cannabis brands are also free to make use of their owned media and content marketing channels such as blogs, websites, white papers and newsletters or opt-in programs like text message lists.
LUME PETOSKEY HOW TO
How to Legally Market Cannabis Brands in MichiganĬannabis companies may have a long list of off-limits advertising channels, but they are free to apply marketing strategies to subscription-based adults-only media channels with a verified 70% majority of of-age users, including webpages and print publications. For example, Michigan does not allow medical cannabis provisioning centers to refer to themselves as dispensaries in either branding or advertising collateral. It’s important for leadership and marketing professionals to know that advertising rules for medical and recreational retail locations are different, too. Also off-limits are any public advertising spaces that might be viewed by minors, such as billboards, newspapers or on public transportation. Michigan’s Medical Marihuana Facilities Licensing Act (MMFLA) and Michigan Regulation and Taxation of Marihuana Act (MRTMA), specifically stipulate that Michigan cannabis brands cannot target anyone underage, such as with the use of cartoon imagery, nor can they advertise on FCC-regulated networks including television, the radio, or web browser ads. But as in other legal states, there are cannabis advertising rules on how and where brands can reach customers. Is it Legal to Market Cannabis in Michigan? A piece of legislation titled MCL 780.621e(2) also stipulates that as of JanuMichiganders with misdemeanor cannabis convictions on their records can file for expungement with the prosecution office that was originally involved in their case. In addition to legalizing medical and recreational cannabis, Michigan has also legalized home cultivation of up to 12 plants, while medical marijuana cardholders and/or caregivers can possess up to 72 plants.

As Michigan’s legal cannabis market continues to unfurl, dispensaries and producers alike are finding new opportunities for growth. Detroit, the largest metro in the state, only just approved recreational cannabis sales in the city in April of 2022, however. Michigan had previously legalized medical cannabis in 2008, though it wasn’t until 2016 that medical dispensaries were able to operate fully above board. The Wolverine State was the 10th in the country to legalize recreational cannabis, with the market opening on December 1, 2019.
